Website: www.aqlholdings.com

Introduction

In the era of globalization, multinational companies play an increasingly important role. AQL Holdings, headquartered in Sydney with a subsidiary in Shanghai, is a comprehensive professional services company. With its outstanding services and extensive industry experience, AQL Holdings has become a crucial bridge in facilitating business cooperation between China and Australia.

Company overview

AQL Holdings, formally known as Australia Q Light Holdings, was founded by Tony Zhang, who has 25 years' worth of experience in international trade and cross-border investment. In addition to his rich experience in international business, Zhang has spent 15 years in senior positions representing the Australian and New South Wales governments in China, building a vast and powerful network in both business and government.

Service areas

AQL Holdings offers a wide range of services, covering the following key areas:

Consulting services and investment

AQL's consulting and investment team focuses on helping foreign companies formulate market entry strategies, implement market expansion plans and establish business operations in China. With a deep understanding of the Chinese market and expertise in market analysis, the team provides tailored solutions for businesses.

Fast-Moving Consumer Goods (FMCG)

AQL holds professional expertise in the FMCG sector, specializing in the import and export of FMCG products between Australia and China. The company facilitates the entry of Chinese FMCG brands into major Australian retail chains, such as Woolworths, Coles, IGA and Harris Farm, while also assisting Australian brands in penetrating the Chinese market.

Talent strategy and executive search services 

AQL's talent strategy and executive search services are provided by a team of experts with nearly two decades of industry experience. They have an in-depth understanding of the high-end talent market, offering clients precise talent matching and career development planning.

Public relations and media

AQL's public relations and media services are executed by a team with decades of experience in mainstream media, public relations and advertising in both Australia and China. The company has established strong partnerships with media institutions such as CCTV, Shanghai Media Group and Channel Seven, enabling it to provide comprehensive PR, media and advertising solutions for clients.

Management team

The management team of AQL Holdings is composed of industry elites, including:

Tony Zhang: Managing partner, providing strategic guidance for the company's growth based on his deep background in international trade and investment.

Alan Yuan: Partner for human resources consulting, specializing in HR solutions for businesses.

Vivian Wang: Partner for public relations and media, with extensive experience in media and public relations.

Ahmed Aboushabana and Marnie Macaulay: Partners in the FMCG sector, driving the development of the company's FMCG business.

Partners

AQL Holdings has established partnerships with several renowned companies and institutions. Through this network of partners, the company is able to provide high-quality services to a broader range of clients.

Conclusion

With its professional services, extensive experience and broad network, AQL Holdings plays a vital role in fostering business cooperation between China and Australia. The company offers global clients a platform and opportunities to enter new markets. AQL Holdings is committed to continuous innovation and service optimization, aiming to be a trusted business partner for its clients.