Automotive enterprises in Beijing E-Town win multiple industry awards

The 2025 Enmore Automotive Conference & Exhibition (EAC2025) was recently held. Enterprises in the automotive industry in Beijing Economic-Technological Development Area (Beijing E-Town) won multiple awards with their technological achievements in automotive intelligence and design fields.

The ARHUD spatial computing engine - AR Kernel® developed by FUTURUS was awarded the "Intelligent Software Algorithm Innovation Breakthrough Award" under the 2025 AIIA Automotive Intelligence Navigation Innovation Awards.

AR Kernel® has undergone six years of optimization and has accumulated tens of thousands of kilometers of real-road testing. It is capable of achieving high frame rate, high-performance real-time 3D rendering based on multi-sensor fusion algorithms as well as spatial motion attitude capture and latency compensation algorithms. It can stably fit HUD display with the real driving environment in key scenarios such as turning and following closely, with strong spatial perception, hierarchy, and distance perception, clear guidance, ensuring driving safety while providing users with a natural and smooth AR visual experience.

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IAT also won two major awards at the 2025 E-Design Awards for automotive design – the "E-Design Gold Award" and the "Color Design Award," -- with their innovative "C-MUTE" and "T-MAD".

"C-MUTE" is an intelligent electric vehicle designed for female drivers. Through independently rotatable front seats and retractable co-driver seats, it achieves multifunctional space conversion inside the vehicle. The minimalist product design and dual-color body scheme provide urban women with a personalized mobile living experience. The other award-winning work, "T-MAD", is an all-terrain intelligent electric pickup truck that adopts bold Star Trek design language and innovative CMF. Drawing inspiration from space vessels, it interprets the courage and spirit of human exploration of the universe through strong contrasting collisions of materials and colors.

Enterprises in the area have received high industry recognition for their cutting-edge intelligent driving technology and innovative interior and exterior design, showcasing not only their own strong capabilities but also the vitality of the automotive industry in the Beijing E-Town.

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