The world's first robot-themed consumption event - E-Town Robot Consumption Festival, kicked off in the Beijing Economic-Technological Development Area (Beijing E-Town) on Aug 2.

Since the launch of the event, there has been a strong market response. Within just three days, the event had driven sales to over 26 million yuan ($3.62 million), demonstrating a strong consumer stimulus effect.

Paradise Walk (Beijing E-Town) has transformed the atrium on the first floor into a "future laboratory". In order to complement the Robot Consumption Festival and create a technology consumption atmosphere, this shopping center has created a technology-themed exhibition, with seven major exhibition areas and over 50 cutting-edge AI products, which provides visitors with a visual and auditory feast where technology and life blend seamlessly.

Longyue Mall has transformed its indoor plaza into a "summer cooling camp.” By organizing 3v3 box soccer matches, a robot carnival, traditional skill performances, it has innovatively created a diverse fusion consumption scene of "sports + technology + commerce", attracting a gathering of young people.

In addition to the activities conducted at the offline shopping malls, JD is one of the key consumption scenes highlighted in this consumption festival. By opening the JD app and searching for "Robot Consumption Festival/Robot Consumption Voucher," users can be directed to the "E-Town Robot Consumption Festival" section on JD, which shows clear categorizations such as home assistants, AI companions, intelligent study companions, elderly care aids, and more.

Notably, the "Robot Consumption Festival" in Beijing E-Town truly brings robots from being mere exhibits in the industry to entering ordinary households. At the robot 4S store in Beijing E-Town, customers can buy robots just like buying a car - they can "look-try-take", and also experience immersive "human-robot interaction" scenes.

"Humanoid Intelligent Robot 4S Store is a comprehensive solution platform that integrates robot sales, spare parts supply, after-sales service, and feedback information, while also incorporating customized development, financial services, and robot leasing business models," said Wang Yifan, person in charge of the store. "Currently, the store offers over 50 products across seven categories including medical, industrial, companion, bionic, humanoid bipedal, integrated, and humanoid wheeled robots, creating an integrated model of 'scene experience - instant sales - service delivery."

The Robot Consumption Festival will continue until Aug 17. Both individual and corporate consumers can receive consumption vouchers by scanning QR codes using the "Shangyicheng" app at the event venue. For online purchases of robots on JD, consumers can receive consumption vouchers through the E-Town Robot Consumption Festival section. For offline shopping in the shopping district, consumers can directly receive consumption vouchers on-site.